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Privacy Policy

Last updated: October 24, 2023. Our commitment to your data security is as relentless as your commitment to your training.

01 Data Collection

At ELITE FITNESS, we collect information that helps us optimize your performance. This includes:

  • Identity Data: Name, date of birth, and gender for biological performance benchmarking.
  • Biometric Data: Heart rate, caloric burn, and workout intensity metrics collected via integrated wearables.
  • Financial Data: Payment card details (processed through secure, encrypted gateways).

02 Usage Protocol

Your data is processed to fuel the following operations:

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Performance Analytics

Calculating your 1RM, endurance trends, and recovery phases.

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Personalized Coaching

Adapting your program based on real-time feedback and results.

03 Digital Tracking

We use "Performance Cookies" to track your journey through our digital ecosystem. These aren't just standard cookies—they are refined trackers that allow us to ensure the ELITE interface remains lightning-fast and intuitive.

04 Third-Party Access

We only share data with vetted partners essential to our operation (e.g., payment processors and cloud infrastructure). We do NOT participate in data brokerage or sell athlete profiles to advertisers. Your sweat is your business.

Questions on Security?

Our compliance team is ready to address any concerns regarding your data privacy.

CONTACT PRIVACY TEAM